When Rihanna announced her own makeup line, Fenty Beauty, last year, fans were pretty pumped.
The new makeup line is a collaboration with the Kendo division of LVMH Moet Hennessy Louis Vuitton, the company which also owns Sephora.
Fenty Beauty’s official drop date is scheduled for this fall, according to a series of viral posts on Rihanna’s social media channels. This is the first update since February, when Fenty put out a casting call for makeup artists.
Rihanna also has made an appearance of Fenty PUMA’s Instagram page, expressing how exciting she is for the collection in a video clip.
“As you guys may have heard already, I am working on creating a beauty line, Fenty Beauty, and I can’t wait for you guys to see what I’ve been working on,” she says in the clip. “I’m super excited about it.”
The first Fenty PUMA product to be revealed on Instagram was a holographic lip color Rihanna sported at the spring 2017 runway show.
While an exact date for the collection’s release has not yet been announced, we can expect to first see it around September. Unfortunately, Rihanna’s new line will not be available in her native country of Barbados.
With a tagline like “the new generation of beauty,” we can’t wait to see what’s in store for the star’s latest collection!
Last April, luxury cooperation LVMH signed Rihanna to develop the line for a whopping $10 million. The line will be developed with Kendo, who is the original private label development department of Sephora. Kendo is additionally behind Marc Jacobs Beauty and Kat Von D Beauty.
With seven fragrances already under her belt, as well as several MAC collections, Rihanna’s bound to have another huge success on her hands with the Fenty Puma 2017 collection.
You can check out the collection’s official website here.