I Road Tested Hailey Bieber’s Rhode Summer Collection

Reported by Vogue.

Rhode has quietly done what most celebrity beauty brands only pretend to do: built a product line that actually converts skeptics. This summer, Hailey Bieber's billion-dollar brand is expanding beyond its cult lip balms into a fuller makeup offering — and according to Vogue, the new collection holds up under real-world testing.

The drop includes a Pocket Bronze stick ($25), Highlight Milk ($28), new shades of the Peptide Lip Tint ($20) and Peptide Lip Shape liner ($24), plus a dual-sided Pocket Brush ($27) and limited-edition accessories like terrycloth bags and the brand's already-viral phone cases. The campaign aesthetic — Bieber, sun-flushed and sandy — doubles as a product brief: everything here is in service of that effortless bronzed-and-glowing look.

What Actually Works

The Pocket Bronze shares its noncomedogenic, retractable format with the beloved Pocket Blush, but delivers warmth instead of flush — peptides and tamanu oil for hydration, kaolin clay to control oil, and eight shades split across neutral and warm undertones. The Highlight Milk is essentially Rhode's existing Glazing Milk formula with a luminous upgrade: four pearlescent shades, the same ceramide trio and vitamin E base, and enough versatility to work as a skin prep, targeted highlight, or full-body luminizer. The three new Lip Tint shades — Colada, Macadamia Butter, and Honey Mango — lean bronzed and summery with matching scents, staying true to the formula's signature lightweight hydration. And the Lip Shape liner gets three new additions in Push, Squeeze, and Jump, cream-style shades designed for neutral to olive complexions who've been waiting for their match in the brand's Korean-liner-style, lip-blurring formula.

Rhode is also taking the collection on the road — literally. Following its buzzy Coachella pop-up for Spotwear patches and last year's Majorca beach club activations, the brand is rolling out pop-ups across North America and Europe this summer. "We create a whole story and world around summer," Bieber has said, and the experiential strategy clearly feeds the virality cycle.

What makes Rhode hard to dismiss isn't the aesthetic or the celebrity gloss — it's that the products are genuinely well-formulated, sensibly priced, and edited enough that you don't need a decoder ring to shop the line.

Read the original at Vogue.