Lovers of beauty and fashion content will be familiar with the name, Mariam Musa. If you’re just hearing about her for the first time, this is a no judgment zone but HOW?!
As usual, at your service, Mariam Musa is a Black British Influencer living in the UK. Looking through her feed , you’d see beauty hacks, styling ideas and insight into her fun lifestyle. From hairstyling tips, to makeup base recommendations to videos of nights out with her crew, she leaves her 616k Instagram followers coming back for more engaging content.
On Tuesday, she revealed her clothing collection with the popular fashion retail brand, ISAWITFIRST. Her relationship with the brand began in 2018 when she partnered with them in many styling videos. Later, Musa became an ambassador for their Love Island 2019 sponsorship featuring in billboards and TV commercials for the promotion of the brand.
For the trendy new collection, ISAWITFIRST says, “Introducing The Mariam Musa Collection. The clothing collection your summer wardrobe dreams are made of. Mariam has curated a collection delicately designed for you. Slip into a dainty summer dress as you head to those hazy garden parties. Having a girls night? Stay twinning with your bestie in laidback loungewear. And nobody knows tailoring like boss babe Mariam herself. With sun drenched looks like these who needs golden hour to spice up their Insta feed.”
Speaking to Forbes’ Tommy Williams following the launch, she said, “Having this collection with ISAWITFIRST has been such an overwhelming but exciting experience for me. It’s been the perfect example that hard work pays off. As a Black influencer in the fashion and makeup industry, it hasn’t always been easy but since I began working with ISAWITFIRST, I’ve always felt love. From when I started my styling videos back in 2018, ISAWITFIRST was the first brand to want to work with me for this content and also pay me fairly for it.”
“This collection with ISAWITFIRST is a clear reflection of my character and it was very important to me to ensure there were different types of girl included in the campaign. I asked my friends who are also black influencers to join me as they represent different shapes, sizes, and skin tones and are a massive support system for me in the industry. Representation is really important to me and I hope that this might be the small boost black girls in the UK need to keep pushing and know that nothing is too big or too crazy to achieve,” she added.
It might interest you to know that ISAWITFIRST is running a 35% off sale on all its pieces including its latest drops.
No worries, we got you! Shop the stylish pieces in The Mariam Musa Collection here.