20+ Best Swimsuit Brands for Your Next 2026 Getaway

Reported by Vogue.

Swimwear shopping should feel like the warm-up act to a vacation, not a part-time job. But with an oversaturated market and an algorithm that serves you the same five brands on repeat, knowing where to actually spend your money matters. According to Vogue, the best approach is building a shortlist of labels with genuine staying power — brands that have either spent decades refining their craft or arrived recently with something worth noticing.

For the minimalist who wants nothing to do with a logo or a gimmick, a few names keep rising to the top. Eres, the French lingerie-turned-swimwear house, has over 40 years of experience and a near-perfect track record of bestsellers — adjustable straps, high-waist cuts, obsessive attention to fit. Hunza G, founded in 1984, built its reputation on a single genius move: that crinkle-stretch fabric that fits almost every body without alteration. Matteau operates on the same philosophy of quiet, enduring design — its minimalist one-pieces have been spotted on Rosie Huntington-Whiteley and Jennifer Lawrence, and they double as bodysuits with linen trousers when the beach day extends into dinner.

For the Woman Who Wants More Than a Basic

If restraint isn't your thing, the print-forward options are genuinely strong this cycle. Missoni Mare brings the Italian house's signature multicolored crochet-knit work to swimwear in a way that feels resort-ready, not costumey. Lido — named after the Venetian lagoon where it launched — does ombré prints and ruching with an artisan quality and a sustainability angle that doesn't sacrifice style. Colombian labels are having a serious moment: Agua by Agua Bendita leans into lush tropical prints and employs local artisans, while Johanna Ortiz delivers ruffles and halter necklines with an elegance that reads more runway than resort pool. Oséree's shimmering two-pieces, meanwhile, are for anyone who believes a beach entrance deserves a little theater.

Size and coverage considerations aren't an afterthought across this set. Pucci offers geometric high-end options across body types; Solid & Striped has spent over a decade delivering supportive bodices with high-rise cuts in flattering silhouettes; and Tropic of C, founded by model Candice Swanepoel, balances sensuality with genuine functionality, including styles designed for actual swimming. For those who want the ease of a one-and-done piece, Jade Swim's one-shoulder designs and fine-strap constructions move seamlessly from beach to city without looking like either is an afterthought.

The swimsuit that works hardest for you isn't the trendiest one in your cart — it's the one made with enough intention to survive both the season and your standards.

Read the original at Vogue.