27 Can’t-Miss Deals During Amazon’s Summer Beauty Event

Reported by Vogue.

Amazon's Summer Beauty Event is live through May 10, and yes, the discounts are real—up to 30% off across cosmetics, skincare, tools, and wellness. But here's what actually matters: K-beauty dominates this year's sale, and there's a reason Amazon and TikTok have become the unofficial headquarters for Korean skincare in America. According to Vogue, the category is experiencing explosive growth as U.S. consumers discover products through social media, K-pop culture, and in-store launches. Think viral Biodance collagen masks and Rejuran's cult anti-aging ampoule—the stuff that actually moves the needle.

Summer Skincare That Actually Works

The season demands lightweight, multi-tasking products that don't feel like you're wearing anything. Embryolisse's Lait-Crème Concentré works triple duty as a makeup remover, mask, and night moisturizer. For hyperpigmentation, Paula's Choice's azelaic acid gel is the quiet MVP. And because dermatologists won't stop talking about it: SPF indoors matters year-round, but summer UV rays make it non-negotiable. Board-certified dermatologist Blair Murphy-Rose, MD, previously emphasized to Vogue that even indoor blue light exposure from screens warrants daily sunscreen. EltaMD and ISDIN are both discounted, and body sunscreens from Vacation and Sun Bum are essential if you're actually leaving the house.

For your beauty toolkit, cult-favorite hair and skin devices from BaByliss Pro, GHD, and Therabody are on sale—including the pricier models that rarely drop. Hailey Bieber's go-to Medicube Age-R booster and Therabody's LED face mask are also discounted, if you're ready to invest in glow.

Summer makeup stays minimal but strategic: think brows, lips, and blush instead of full coverage. Sacheu's peel-off lip stain is viral for a reason (sweat-proof), Clinique's chubby sticks add color everywhere, and Anastasia Beverly Hills's Brow Wiz has over 22,000 Amazon reviews defending its status as the brow standard. Supplements like Ritual's multivitamins (loaded with omega-3s and folate for healthier nails and skin) and Ka'Chava's protein powder—a favorite of senior beauty editors—round out the wellness side of the sale.

Two weeks to refresh your routine before the heat hits: might as well make it count.

Read the original at Vogue.