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Adidas Hits Record Sales in Q2, Despite Profit Miss

Adidas shares fell as Spain’s World Cup win failed to sufficiently boost the company’s profit margin.

By Elliot O·Jul 30, 2026

Adidas Hits Record Sales in Q2, Despite Profit Miss

Originally reported by Vogue.

Adidas shares fell as Spain’s World Cup win failed to sufficiently boost the company’s profit margin.

Read the full story at Vogue →

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