Alémais Resort 2027

Reported by Vogue.

There's a particular audacity in being a resortwear brand — and then deciding to stage your resort show on a decommissioned naval hospital island off the coast of Menorca. That's exactly what Alémais founder Lesleigh Jermanus did this week, and it landed. Around 80 editors and tastemakers ferried 15 minutes from the Menorcan capital of Mahón to Illa del Rei — now stewarded by Hauser & Wirth — where a sun-drenched courtyard became the runway for the brand's Resort 2027 collection. For a label that launched in 2020, now counts over 600 stockists, and whose bohemian maxi dresses and embellished sets were plastered across the last season of The White Lotus, this kind of move isn't surprising. It's inevitable.

Island Logic

According to Vogue, the collection was less mood board, more method acting. Jermanus absorbed Menorca's visual language — fishing wharves, wildflowers, barnacled treasure — and folded it into the brand's signature prints-on-prints grammar without tipping into pastiche. Woven separates caught light like sun on open water. Dresses in buttercup yellow and seafoam blue pulled from Mediterranean flora. Seashell trinkets and embellished fishing lures threaded through eyelets and braided into models' hair. The more structural pieces — beaded tops and minidresses — shimmered like something dredged from the seabed. Crinkled fabrics treated with salt-dye and UV exposure looked genuinely weathered by salt air. "It feels a bit like method acting," Jermanus said. "But most importantly, it had to feel authentic."

The craft references were specific and deliberate. Jermanus collaborated with Mallorca-based ceramic artist Sophie Wahlquist, and the lightly psychedelic knitwear — inspired by local Menorcan weaving techniques, produced at her ateliers in India — came in color combinations pulled from her wanders through the island's fishing wharves. This is consistent form for Jermanus, who took the brand to Marrakech last year for a show staged in a zellige-tiled culinary museum courtyard, partnering with local artisans along the way. The wanderlust is structural, not decorative.

What makes all of this commercially coherent — not just editorially appealing — is that Alémais holds a surprisingly accessible price point, which has powered its wholesale expansion considerably. The sustainability credentials don't hurt either: the majority of designs are cut from organic linens and cottons or FSC-certified man-made fibers. Jermanus is building something with actual architecture beneath the beauty. "It's an evolution of what resort means," she said. "It's more of a state of mind." The whole show, sandwiched between a beach club swim, a visit to the monumental Lithica quarry, and a dinner of open-fire grilled seafood prepared by local chef Gabriel Del Humō, reinforced exactly that — resort not as a category, but as a conviction.

When a brand is this fluent in the language of escape, staging the show anywhere but the destination would be the only thing that didn't make sense.

Read the original at Vogue.