All the Stars at the 2026 Formula One Miami Grand Prix
See all the celebrity guests here
Reported by Harper's Bazaar.
The Formula One Miami Grand Prix has fully cemented itself as fashion's favorite sporting event — and the 2026 edition was no exception. According to Harper's Bazaar, the paddock and its surrounding parties drew a cross-section of Hollywood, music, and influencer culture that would rival any front row.
The Party Circuit
The weekend's most talked-about off-track moment was the Frame x Alexandra Leclerc launch party, which pulled an enviable guest list: Hailey Bieber, Kim Petras, Lukas Gage, Victoria Villarroel, Anastasia Karanikolaou, Dylan Minnette, Isabella Elei, and Charlotte Lawrence all showed up for the collab between the denim brand and the Ferrari driver's partner. It was equal parts celebrity sighting and soft brand launch — the kind of event where the product almost becomes secondary to the presence.
Elsewhere, Raising Cane's hosted a qualifying race event that leaned heavily into the influencer-meets-celebrity pipeline. Alix Earle, Chance the Rapper, Winnie Harlow, and Mckenna Grace were among those who turned what could have been a branded activation into something genuinely watchable. Fast food sponsorship has never looked this curated.
On the track side of things, Serena Williams and breakout country star Shaboozey attended Sprint Qualifying — two cultural heavyweights who need no activation deal to justify their presence. Meanwhile, Chase Infiniti and Tyriq Withers went behind the scenes with a visit to the Audi garage, proving that F1 access is now its own kind of status symbol.
What Miami makes clear, year after year, is that Formula One isn't just a sport anymore — it's a scene, and the fashion industry has decided it's the most interesting room in the world right now. If your brand isn't in the paddock, are you even in the conversation?
Read the original at Harper's Bazaar.
