Bella Hadid Is an Angelic Flower Girl With Beachy Waves and a Chloé Minidress
Plus, she lets her curls free
Reported by Harper's Bazaar.
Bella Hadid has fully committed to her flower girl era — and honestly, the timing is impeccable. Shooting content for her fragrance brand Orebella, the founder stepped into spring wearing a silk minidress from Chloé, petals threaded through her hair like she wandered off a Provençal countryside and straight into a campaign.
The dress itself is worth dissecting. Designed by Chloé creative director Chemena Kamali, the teddy silhouette featured a deep V neckline, an empire waist, and white lace trim throughout — the kind of deliberate, feminine detailing that reads as effortless but is anything but. The sleeves were the real flex: rather than choosing between puff or billowing long, Kamali merged both with a dramatic lace panel, making the whole look feel like it belongs somewhere between a '70s fever dream and a bridal editorial. Hadid grounded it with chunky brown clogs, which is exactly the right instinct.
The Brand Moment Behind the Aesthetic
The shoot wasn't purely fashion — Hadid was celebrating the launch of Orebella's new line of body and hair mists. According to Harper's Bazaar, hair stylist Jacob Schwartz described the products as formulated with "nourishing botanical waters" and "free of alcohol." For the occasion, Schwartz ditched Hadid's signature slicked-back style in favor of voluminous, ethereal curls that leaned hard into the late-'70s romantic. The result was cohesive in the way good brand storytelling should be — the product, the look, and the mood all pulling in the same direction.
The campaign also coincides with Orebella's two-year anniversary, which Hadid marked with a message to her community. "What started as a dream in my heart has become something so much bigger than I could have imagined," she wrote, adding that the milestone is "proof that with faith, love, and intention, something real can grow through anything." She also posted the shoot to her Instagram with a notably unguarded caption: "This dress made me feel things." Same, honestly.
What Hadid is doing — threading personal sincerity through aspirational imagery — is increasingly rare in celebrity beauty branding, and it shows in how Orebella has actually stuck around. The Chloé minidress helps, but the staying power doesn't come from the clothes.
Read the original at Harper's Bazaar.
