Burberry Brings the British Spirit (And Blue Check) to Hôtel Belles Rives

Reported by Vogue.

There is something almost too perfect about Burberry planting its navy check flag at Hôtel Belles Rives. The Art Deco property on the French Riviera has been a stage for the luminous and the legendary since the 1920s — Picasso, Hemingway, the Kennedys all summered here in Antibes — and, as a detail of near-mythological convenience, F. Scott Fitzgerald actually wrote Tender is the Night within these walls. His protagonist, naturally, wears a Burberry coat. Creative director Daniel Lee clearly noticed.

According to Vogue, the takeover runs through September, transforming the hotel's beach club, terrace, sun loungers, and parasols into an immersive study in the house's signature check. The historic lift is lined in it. The jetty is branded with a 'Burberry Cap d'Antibes' logo. Guests in the high summer 2026 collection — buckled tank tops, woven raffia bags, the already-selling-out Hunza G x Burberry crinkle bikinis — reclined over tuna Niçoise and Burberry ice lollies in the Riviera sun. Hunza G founder Georgiana Huddart, who co-created the collaboration, noted she's had a field day styling each piece differently. Given the demand, the market agrees.

When the Sun Goes Down

The opening dinner was the kind of guest list that signals a brand firing on all cylinders. Simone Ashley — who fronts the high summer campaign — arrived alongside Maika Monroe, Diego Calva, and Jordan Firstman, all fresh from the chaos of Cannes a few miles up the coast. Romeo Beckham, Rosie Huntington-Whiteley, Kai Isaiah Jamal, and Nia Smith held it down for Britain. Devon and Sydney Lee Carlson and Fai Khadra made the transatlantic trip. Caleb Jonte Edwards attended, reportedly on a break from filming The White Lotus season four nearby — which, honestly, just adds to the mythology.

Dinner was handled by La Passagère, the hotel's Michelin-starred restaurant under chef Aurélien Véquaud: grilled white asparagus with blood orange and marigold, sea bass in a foamed marinière emulsion, almond biscuit with vanilla-caramel cream. Espresso martinis and Champagne filled the gaps. Benji B DJed at Bar Fitzgerald until the kind of hour that makes Antibes feel eternal. This is Burberry's third major hotel takeover — following The Standard Ibiza and The Newt in Somerset — and each one has sharpened the brand's instinct for environment as identity.

What Lee understands, perhaps better than most right now, is that heritage doesn't need to be reverential — it just needs the right backdrop, and the right people willing to mean it.

Read the original at Vogue.