Bvlgari Turned Its Signature Hotel Scent Into a Fresh, Wearable Fragrance
The Bvlgari Eau Parfumée Thé Impérial scent, first created by Jacques Cavallier-Belletrud in 2017, is as warm and inviting as the jewelry house’s luxurious properties
Reported by Harper's Bazaar.
There's a reason luxury hotels guard their signature scents like trade secrets. A single breath of the right fragrance can transport you back to marble lobbies and Egyptian cotton sheets faster than any photo album. For years, guests at Bvlgari's properties worldwide—from Rome to Tokyo—kept asking the same question: Can we buy this? Now they can.
Bvlgari has released Eau Parfumée Thé Impérial, a consumer fragrance based on the hotel scent that perfumer Jacques Cavallier-Belletrud created in 2017. His original brief was straightforward: craft something restorative, a olfactory reset button for exhausted travelers. "I wanted to create the same feeling you get when you are wearing a cashmere wrap," Cavallier-Belletrud explains—that tender, enveloping comfort that makes you finally exhale. The result needed to feel distinctly Bvlgari: warm without being heavy, luxe without pretense.
Citrus Musk Done Right
What makes Eau Parfumée Thé Impérial work, even for fragrance skeptics, is its refusal to lean into any single note. Cavallier-Belletrud swapped traditional musk for citrus musk, then layered it with a constellation of bright citruses—lemon, bergamot, mandarin—and soft black tea. The result reads crisp and airy rather than creamy or dense. It's the fragrance equivalent of a breezy linen shirt: refreshing enough to feel like an ocean breeze, grounded enough to feel intentional. According to Harper's Bazaar, the balance is what makes it genuinely wearable beyond the hotel lobby fantasy.
You can layer it, too. Beyond the eau de parfum, Bvlgari is releasing matching shower gel and body lotion, letting you build that five-star hotel feeling into your actual daily routine. It's a smart move—the kind of sensory consistency that makes you feel less like you're chasing a memory and more like you're living one.
The real luxury isn't in owning the scent; it's in the permission it gives you to feel that calm whenever you want.
Read the original at Harper's Bazaar.
