Fashion
Can Indie Sun-Care Brands Reach 'Tanmaxxing' Gen Zs?
To reach a younger generation, sunscreen and sunless tanning brands alike are leaving fear mongering behind in favor of authentic messaging and elevated formulas.
By Elliot O·Jul 28, 2026
FashionUNPRETTY
Originally reported by Fashionista.
To reach a younger generation, sunscreen and sunless tanning brands alike are leaving fear mongering behind in favor of authentic messaging and elevated formulas.
Filed Under
FashionFashionista
