Damson Madder’s British Invasion of the L.A. Pop-Up Scene Was A Smashing Success
A well-heeled and energetic crowd including Lily Allen, Barbie Ferreira, Iris Law, Vivian Jenna Wilson, and Zoe Lister-Jones gathered outside a white-walled event space on Western Avenue for cult British brand Damson Madder’s L.A. pop-up.
Reported by Vogue.
Getting Angelenos to arrive on time is basically impossible—blame the 405, blame the heat, blame the general vibe. So when a crowd of actual people showed up punctually outside a pristine white box on Western Avenue for British label Damson Madder's L.A. pop-up, it said something. Designer Emma Hill's North London brand has that specific pull: breezy linen dresses and separates in organic cotton that actually work when it's 95 degrees out, built on a sustainability framework that doesn't feel like performance art. The clothes just... fit the moment.
Hill told Vogue she'd genuinely wondered if the brand would translate to Los Angeles—the scale, the diversity, the sheer otherness of it all compared to London. The answer came in the form of Lily Allen, Iris Law, Barbie Ferreira, and Jaz Sinclair casually browsing the collection while sipping Frank Family Vineyards wine, with chef Chloe Walsh serving British-coded snacks (caviar deviled eggs, fish and chips, nostalgic soft-serve) that anchored the whole thing in place.
The Cool-Girl Calculus
What Damson Madder has cracked is a specific formula: it occupies that sweet spot between Ganni's accessibility and Eckhaus Latta's experimental edge, but with its own DNA entirely. The pieces—ruffled camis, asymmetrical-hemmed handkerchief skirts, whimsical track shorts—read like what the actually nice, actually cool girls from your high school would wear now, assuming they got good jobs and cared about where their clothes came from.
Vivian Jenna Wilson noted the label had recently landed on her radar, and actor-director Zoe Lister-Jones admitted she'd become a fan after spotting the brand's London Fashion Week gravitational pull. "All the cool kids are at the Damson Madder show," she told me, her filmmaker partner Sammi Cohen nodding along. This four-day pop-up felt less like a one-off flex and more like the opening move of a West Coast invasion that actually has legs.
When a British brand can make Angelenos show up on time and actually want the merch, the expansion isn't theoretical anymore—it's inevitable.
Read the original at Vogue.
