Discover the 6 photographers of the 10th Season of Google Creator Labs
This year, the visual incubator selected six artists to tell their stories through one phone.
Reported by Vogue.
Six photographers. One phone. A visual program now a decade deep. Google Creator Lab — born from a partnership between Google and creative studio sn37 — has spent ten seasons doing what the mainstream fashion and documentary worlds still struggle with: giving emerging image-makers actual resources and actual room. According to Vogue, PhotoVogue has tracked the program since its earliest days, recognizing a shared investment in underrepresented voices and the kind of plurality that genuinely shifts what we think images can do. For Season 10, six artists shot their projects entirely on the Pixel 10, across locations spanning Senegal, Mallorca, Osaka, and beyond.
The lineup is deliberately varied in both geography and obsession. Munich-based Elizaveta Porodina — celebrated for her dark, dreamlike aesthetic — loosened her formal approach here without losing the oneiric edge that defines her. British-Ghanaian photographer Campbell Addy trained his lens on Victor Kunda, moving between closeness and distance in a meditation on Black queer identity and what it means to truly be seen. Senegalese-Swiss photographer Malick Bodian worked in a register of quiet dignity, weaving personal and communal threads to construct a new visual language for the African diaspora.
Body, Landscape, Presence
The second half of the cohort moves toward the physical and the elemental. Dana Scruggs — photographer and director — continued her ongoing study of the male body, using distortion, reflection, and layering to interrogate what movement and emotion actually look like when you strip away convention. Osaka-born Piczo, now returning to Japan after twenty years in London, documented a winter journey across Hokkaido's Mount Tokachi, where the line between human and environment dissolves into something quieter and harder to name. And Omaha-born, Brooklyn-based Andre D. Wagner pursued his signature mode of immersive presence — the kind of documentary work where discovery unfolds simultaneously inside the viewer and out in the world being photographed.
What Creator Lab keeps proving, season after season, is that constraint — one device, a defined brief, a shared moment in time — doesn't flatten creative vision. It pressure-tests it. These six artists didn't make the same project; they made six radically different ones, all running through the same hardware. That's the point. A phone is just a phone until someone with something to say picks it up.
When the tools democratize and the platform actually commits to range, this is what the visual landscape looks like — wider, stranger, and far more honest than what any single editorial tradition could manufacture alone.
Read the original at Vogue.
