E.l.f.’s New Hair Products Are All Under $10, and We Tried Them First
We tried every product before the launch on three different hair types
Reported by Harper's Bazaar.
E.l.f. built its reputation on making prestige-quality makeup accessible at corner-store prices — and now it's bringing that same logic to your shower shelf. The brand just launched a full haircare line, every single product under $10, and according to Harper's Bazaar, its editors tested the range before it hit shelves. The verdict? Quietly impressive across the board.
The Never Thirsty Shampoo and Conditioner duo won over beauty director Jenna Rosenstein — a self-described drugstore loyalist whose long, wavy hair came out noticeably softer after a single wash. (Fair warning: the moisturizing formula may be too heavy for fine hair.) For wash-and-go devotees and braid enthusiasts, the 3-in-Wonder Magic Styling Cream delivered flexible, frizz-fighting hold without stickiness or weight, according to beauty commerce editor Tiffany Dodson Davis. Meanwhile, beauty market editor Katie Intner — who normally keeps her distance from hair oils — found the Gloss Mode Treatment Oil to be the rare formula that actually protects against heat styling without leaving strands greasy. A drop or two from mid-shaft to ends, and her blowout lasted longer. The gourmand-floral scent didn't hurt.
The Products Worth the Most Attention
Two standouts deserve a closer look. The 3-in-Wonder Magic Styling Cream Wand — a handheld frizz-smoother with a fluffy applicator tip — is being called an almost exact dupe for a $20 Sephora version, retailing here for $6. Rosenstein's only caveat: the cream deposits generously, so a light touch is required. Then there's the Humidity Hero Anti-Frizz Styling Spray, which Intner, a longtime keratin treatment client, is already calling her summer hero. It applies like water, activates with heat, and delivers root-to-tip frizz defense — the kind of formula you'd use liberally precisely because it costs almost nothing.
The through-line across every product is that signature fruity scent — nostalgic, not synthetic — and a noticeable commitment to lightweight formulas that don't punish your hair for the low price point. For a brand that spent years proving itself in the makeup aisle, this haircare debut feels less like a stretch and more like an inevitability.
If E.l.f. can do to hair what it did to foundation, your medicine cabinet is about to get a very affordable upgrade.
Read the original at Harper's Bazaar.
