Fashion
From ACOTAR to Fourth Wing: Should Luxury Invest in Romantasy?
The spicy literary genre, spearheaded by Sarah J. Maas’s A Court of Thorns and Roses series, is more popular than ever, opening up myriad opportunities for labels. But how can they get involved without turning readers off?
By Elliot O·Aug 28, 2026
Originally reported by Vogue.
The spicy literary genre, spearheaded by Sarah J. Maas’s A Court of Thorns and Roses series, is more popular than ever, opening up myriad opportunities for labels. But how can they get involved without turning readers off?
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