Fashion
Good Instincts: A Mineral SPF Brand Founded by Former Tech Executives
Launched in 2025, the sun-care brand created a lightweight formula that uses around 22.1% zinc oxide.
By Elliot O·Jul 22, 2026
Originally reported by Fashionista.
Launched in 2025, the sun-care brand created a lightweight formula that uses around 22.1% zinc oxide.
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