Fashion

Inside Demna’s Gucciverse: How Fashion’s Restless Disrupter Is Reinvigorating the Global Mega-Brand

In a mere dozen or so years, the Georgia-born designer has gone from Vetements’ wild child to the top of Gucci.

By Elliot O·Aug 27, 2026
Inside Demna’s Gucciverse: How Fashion’s Restless Disrupter Is Reinvigorating the Global Mega-Brand

Originally reported by Vogue.

In a mere dozen or so years, the Georgia-born designer has gone from Vetements’ wild child to the top of Gucci.

Read the full story at Vogue →

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