Inside F1 Miami’s Star-Studded Soirées, Paddock Suites, and Pop-Ups

Reported by Vogue.

Five years in, Formula 1 Miami has fully outgrown its motorsport origins. It is now, unambiguously, a fashion and cultural event that happens to involve a race. According to Vogue, the 2025 Grand Prix brought together an orbit of designers, brand ambassadors, athletes, and celebrities whose social schedules were as meticulously engineered as anything on the track.

The brand activations alone read like a luxury market report. TAG Heuer hosted a cocktail event in Miami's Design District anchored by ambassador Patrick Dempsey — who races professionally and was attending his first Miami Grand Prix — timed to the launch of the pastel-driven Formula 1 Solargraph watch collection. Four-time Olympic gold medalist Sydney McLaughlin-Levrone was there too, wearing a piece from the new drop. Meanwhile, Boss debuted its Summer Resort 2026 lineup at a Soho House pool-house pop-up running through May 14, with Chase Stokes, Antoni Porowski, and Delilah Belle Hamlin among those showing up in linen. Tommy Hilfiger marked Cadillac Formula 1 Team's first home race with a Saturday dinner at Casadonna, where Suni Lee and Power star Michael Rainey Jr. arrived fresh from the paddock wearing the brand's CF1 Miami Fanwear collab. Audi brought Lupita Nyong'o — full denim, double-layered jackets, no notes — into their exclusive Paddock Club suite for the team's U.S. debut.

The Parties Were the Point

Off the grid, the social calendar moved at its own velocity. Colombian designer Silvia Tcherassi opened race week with a Tuesday soirée at Lion's Den speakeasy in Little River, co-hosted with ShopMy, where F1 partners Kelly Piquet and Rebecca Donaldson — Max Verstappen's and Carlos Sainz Jr.'s respective partners — made appearances alongside model Vita Sidorkina. Apple TV and Beats tapped golfer Lily Muni He to host a women's dinner at Miami's Bath Club, where chef Wei Han of Omawei delivered a 13-course omakase on a sculptural table shaped after the F1 circuit. "It's incredible that so many women from different backgrounds and professions are all brought together by the sport," Muni said. Then there was Carbone Beach — now in its fifth year with American Express — which chef and Major Food Group co-founder Mario Carbone described as something "people plan their weekend around." Hailey Bieber, Alix Earle, Bethenny Frankel, and Jamie Foxx showed up for the vodka rigatoni and old-school hip-hop; Ludacris headlined night one with surprise appearances from Fat Joe, Wyclef Jean, DJ Khaled, Kevin Hart, and Foxx himself. Snoop Dogg closed out Saturday to a crowd that included Cindy Crawford and Winnie Harlow.

What's happening at F1 Miami is less "sports meets fashion" and more a full reordering of priorities — the race is the reason everyone's there, but the runway is why they stayed.

Read the original at Vogue.