Fashion
It’s Hot Out Here. Brands, It’s Time for Fans
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity.
By Elliot O·Jul 2, 2026
Originally reported by Vogue.
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity.
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FashionVogue
