Fashion
Meta’s New Muse AI Agent Can Shop For You
Meta’s new personal AI agent can shop and transact on consumers’ behalf, drawing on the company’s greatest advantage: years of social data. But will consumers trust it enough to hand over the reins?
By Elliot O·Sep 10, 2026
Originally reported by Vogue.
Meta’s new personal AI agent can shop and transact on consumers’ behalf, drawing on the company’s greatest advantage: years of social data. But will consumers trust it enough to hand over the reins?
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