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Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter

With a focus on younger consumers' "developing skin," its assortment features a hydrating cleanser, lightweight moisturizer and mineral SPF.

By Elliot O·Aug 12, 2026

Originally reported by Fashionista.

With a focus on younger consumers' "developing skin," its assortment features a hydrating cleanser, lightweight moisturizer and mineral SPF.

Read the full story at Fashionista →

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