Tastes Like Team Spirit: Vogue Puts 7 Knicks-Themed Foods to the Test

Reported by Vogue.

Knicks fever has officially reached every corner of New York City — and apparently, every corner deli, bakery, and boutique grocer along with it. According to Vogue, the playoff run has triggered a full-blown culinary phenomenon, with blue-and-orange everything colonizing the city's food landscape: swirled bagels, color-blocked cookies, themed smoked salmon boxes, cinnamon rolls that will turn your mouth the color of a Smurf. The Empire State Building is lit up in team colors. Kylie Jenner is posting cake content to her Stories. This is not a drill.

Vogue staffers fanned out across the boroughs to eat their way through the madness, and the results are genuinely worth your attention. Have A Bagel in Williamsburg is handing out blue-and-orange swirl bagels to anyone who claims Knicks allegiance — and yes, they taste exactly like a regular excellent bagel, which is the correct outcome. E.A.T. on the Upper East Side transformed the black-and-white cookie into an orange-and-blue one: same moist, cake-forward perfection, predictably steep Eli Zabar pricing. Noa Bakery in the West Village is serving their signature cinnamon rolls dyed into playoff colors — delicious, with the side effect of temporarily dyeing your entire mouth blue.

Brooklyn Is Also In Its Feelings

Over in Fort Greene, Saint Street Cakes — conveniently sandwiched between two major Knicks watch party spots — sold out of their mini vanilla and red velvet cakes before Game 4 even started. Owner Morgan Knight frosted fresh ones on the spot for a persistent Vogue editor. The buttercream piping apparently resembles a basketball. In Nolita, Homie's Donuts on Cleveland Place is running an OG Anunoby tribute combo: a basketball-shaped donut hole paired with espresso, a nod to the rumor that Anunoby shots one before every game. One writer visited twice before she could actually get her hands on one. Worth it, she says.

Then there's the Butterfield Market dot cake — already a cultural moment before the playoffs, now available in Knicks colorways and recently co-signed by both Kylie Jenner and Hailey Bieber. And Zabar's on the Upper West Side is doing blue-and-orange black-and-white cookies alongside branded smoked nova salmon, which is honestly the most New York sentence ever written. The institution and the team, together at last.

If there was ever a sign that New York has fully, completely given itself over to this Knicks run, it's that the city's food supply has been drafted onto the roster.

Read the original at Vogue.