Fashion

“The Designs Are Way Cuter”: The Big Business of Bootleg Merch

It’s been a busy season for bootleggers in New York, with the Knicks’s championship and the World Cup leading right into Harry Styles’s MSG residency. How did this gray market get so big?

By Elliot O·Oct 6, 2026
“The Designs Are Way Cuter”: The Big Business of Bootleg Merch

Originally reported by Vogue.

It’s been a busy season for bootleggers in New York, with the Knicks’s championship and the World Cup leading right into Harry Styles’s MSG residency. How did this gray market get so big?

Read the full story at Vogue →

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