The Week in Fashion: Apple Martin Becomes the Newest Face of Chloé

Reported by Harper's Bazaar.

Apple Martin has officially stepped into her own spotlight. Fresh from college graduation, the daughter of Gwyneth Paltrow and Chris Martin is now the face of Chloé's second "Chloé À La Plage" campaign — a sun-drenched, Botticelli-coded shoot that sees her posed in front of a seashell, draped in pieces from the summer 2026 collection designed by creative director Chemena Kamali. Photographer David Sims and stylist Elodie David-Touboul round out the team behind the images, which feature flowery dresses, Banana bags, and artful one-pieces. After front-row appearances at fashion week and a GapStudio campaign alongside her mother, this feels less like nepotism-adjacent dipping-of-toes and more like a deliberate, fully committed arrival, according to Harper's Bazaar.

Endings, New Muses, and a Legacy Project

Over at Alaïa, Pieter Mulier's five-year tenure ends — and it ends beautifully. For his final campaign, Mulier tapped Hailey Bieber to front a minimalist shoot by Tyrone Lebon, where stark rooms and glass furniture strip everything back so the clothes — fringe skirts, mesh ballet flats, blue trenches with cutouts — can do all the talking. It's a fitting visual exit: controlled, precise, and quietly devastating.

Kylie Jenner handed the Khy spotlight to someone with considerably more natural charisma: her eight-year-old daughter, Stormi. The campaign is exactly what you'd expect from a kid given a camera and a wardrobe — dancing, cheesing, an impromptu belting moment — all while wearing label staples like denim jackets, crewnecks, and a zip-up hoodie set. Jenner's comment, "My babbyyy," may be the most relatable thing she's posted all year.

Off-White, meanwhile, is doing the harder work of sustaining a legacy. The brand's new 10x10 Project revisits 10 archival pieces, each reimagined by a different creative from the house's extended orbit — Ava Nirui, Raul Lopez, Veneda Carter, Scott Mescudi, A$AP Nast, and others among the ten. Launched Thursday at Public Records in Brooklyn, the initiative kicks off a global event series running through April 2027, with exclusive product drops along the way. The goal, per the house, is to carry forward Virgil Abloh's ethos of community, individuality, and cultural exchange — not as nostalgia, but as ongoing practice.

And if you missed it: Rachel Sennott is the only person who could make a handbag campaign feel like a personality. Marc Jacobs cast her to front the launch of the Scene Bag — a slouchy, minimalist leather bag designed to bridge summer and fall — through a short film that follows her across New York City en route to the Met Gala, where she wore the brand as well. The Scene is the first in a series of scripted micro-dramas Marc Jacobs plans to release throughout the year, which means we'll be watching closely.

This week proved that the most compelling fashion stories aren't always about the clothes — they're about who's wearing them, and why it matters right now.

Read the original at Harper's Bazaar.