Vroom Vroom: Formula 1 Roars Into Miami With a Special Fashion Collaboration

Reported by Vogue.

Doni Nahmias is doing what Doni Nahmias does best: turning niche cultural moments into must-have product. After the Marty Supreme frenzy that literally required police presence at pop-ups, the LA designer is pivoting from fictional ping-pong to very real Formula 1 racing. Starting tomorrow, a limited-edition Nahmias x F1 collection drops—track suits, sweatshirts, tees, trucker hats—all threading that prep-meets-asphalt needle. Available online and at a Miami Design District pop-up timed to Grand Prix weekend, because why wouldn't it be.

The collab wasn't exactly a last-minute cash grab. According to Vogue, conversations started well before Marty Supreme consumed the internet, though Nahmias admits the chaos of that campaign accelerated everything. "It came to life throughout the craziness," he said. Translation: the brand's hype machine is operating on all cylinders. His track record speaks: Joe Burrow wears it. Caitlin Clark wears it. Charles Leclerc—the Ferrari driver who introduced Nahmias to F1 eight years ago—literally fronted the Puma collaboration. These aren't celebrity endorsements in the traditional sense; they're genuine friendships with people who actually live the sports Nahmias designs around. He plays basketball three times a week. He grew up on soccer and T-ball. This isn't aesthetic tourism.

Formula 1's Streetwear Moment

For the racing world, this is genuinely notable. F1 has historically kept fashion at a distance—Tommy Hilfiger with Mercedes, Armani through Ferrari. Nothing that screams contemporary cool. Tapping a streetwear obsessive like Nahmias signals a deliberate shift toward younger, more culturally plugged-in audiences beyond the 827 million television viewers the sport already commands. They even photographed legendary driver Sir Jackie Stewart in the English countryside for the campaign—old-guard racing glamour meeting new-era menswear credibility.

The genius part? Nahmias isn't changing the formula that made Marty Supreme work. Limited inventory. First-come-first-served. Pop-up energy. The Miami shop runs 11 a.m. to 8 p.m. through May 4, or you can catch it online at 9 a.m. EST tomorrow. Get there early or watch it evaporate—that's not a threat, it's just how this works now. When a designer understands that scarcity and culture are more powerful than price, everyone else is already standing in line.

Read the original at Vogue.