Fashion

What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export

After outfitting the world’s biggest boy band for their highly anticipated comeback concert, South Korean fashion brand Songzio will unveil its first US flagship store and a string of collaborations. It’s part of CEO and creative director Jay Song’s mission…

By Elliot O·Jun 24, 2026
What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export

Originally reported by Vogue.

After outfitting the world’s biggest boy band for their highly anticipated comeback concert, South Korean fashion brand Songzio will unveil its first US flagship store and a string of collaborations. It’s part of CEO and creative director Jay Song’s mission to modernize the decades-old family business.

Read the full story at Vogue →

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