Fashion
Why Elf Beauty Is Building Avatars With AI Platform Alta
After earlier strides with AR, beauty has been sidelined from the AI try-on conversation. Elf Beauty wants to change that.
By Elliot O·Sep 8, 2026
Originally reported by Vogue.
After earlier strides with AR, beauty has been sidelined from the AI try-on conversation. Elf Beauty wants to change that.
Filed Under
FashionVogue
