Fashion
Why Guerlain Is Launching a New L’Heure Bleue
Coinciding with the house’s first women’s perfume launch in a decade, CEO Gabrielle Saint-Genis shares her strategy with Vogue Business.
By Elliot O·Aug 27, 2026
Originally reported by Vogue.
Coinciding with the house’s first women’s perfume launch in a decade, CEO Gabrielle Saint-Genis shares her strategy with Vogue Business.
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