Fashion
Can Nike Win Back Its Athletes?
As the sportswear giant’s stock price falls to a 13-year low, athletes are jumping ship. To regain its hold on global superstars, Nike needs a new plan.
By Elliot O·Oct 2, 2026
Originally reported by Vogue.
As the sportswear giant’s stock price falls to a 13-year low, athletes are jumping ship. To regain its hold on global superstars, Nike needs a new plan.
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