Fashion
It’s Time for Brands to Invest in Women Who Lift
As GLP-1 users look to build muscle mass, and strength training appears more readily in popular culture, it could be time for luxury brands to hit the gym.
By Elliot O·Aug 20, 2026
Originally reported by Vogue.
As GLP-1 users look to build muscle mass, and strength training appears more readily in popular culture, it could be time for luxury brands to hit the gym.
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