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Should Luxury Brands Reduce their Prices?

Luxury price hikes alienated the aspirational shopper. After Gucci lowered the price on its Mercato bag, it begs the question, should other brands follow suit?

By Elliot O·Aug 20, 2026
Should Luxury Brands Reduce their Prices?

Originally reported by Vogue.

Luxury price hikes alienated the aspirational shopper. After Gucci lowered the price on its Mercato bag, it begs the question, should other brands follow suit?

Read the full story at Vogue →

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