Meet the Woman Who Brought the USMNT’s New World Cup Kits to Life
Nike’s Yazmin Rosete is a designer, soccer fan, and super-mom.
Reported by Women's Health Magazine.
When the USMNT steps onto the pitch for the 2026 FIFA World Cup — a tournament the U.S. is co-hosting with Mexico and Canada — they'll be wearing something built for the moment. New coach. New roster. And a new kit with a woman's name behind it.
Yazmin Rosete, a Nike Senior Designer in Global Football Apparel, was one of the lead designers on the collection, according to Women's Health Magazine. The process started over a year ago — before her daughter, now 15 months old, was even born. From the beginning, Rosete's approach was collaborative: the design team went directly to the players, asking not what they wanted the jersey to look like, but how they wanted to feel. "We wanted to know what they like, how they want to feel," she says. "That is our job" — to translate that into something tangible.
One Crest, Every Team
What makes this collection genuinely significant isn't just the aesthetics. For the first time, a single visual identity unifies all U.S. Soccer National Teams — youth squads, the USMNT, and yes, the women's teams too. The two jerseys are distinct: the home stripes kit features curved red-and-white lines that evoke a flag caught in wind; the away stars kit goes deep navy with monochromatic embellishment. Rosete's favorite detail? The texture. The crest — which the team typically keeps untouched — was reworked for each colorway, with raised silicone, gradient tones, and tactile depth that you'd only notice if you got close enough to feel it. "If you touch the crest, you could see different heights of it," she says.
Rosete wasn't the only woman shaping this collection. The design team included five women total, among them color designer Natalie McKeough, whom Rosete credits as a close collaborator. For Rosete personally, the project carried weight beyond the work itself. A Mexican-American designer who grew up with soccer — fútbol — as a constant, contributing to a World Cup kit on home soil felt like more than a career milestone. The USMNT last made a real run in 2002, reaching the quarterfinals, and missed 2018 entirely before returning in 2022 only to exit in the Round of 16. The 2026 tournament is a genuine inflection point.
The women who designed these jerseys gave the players something to grow into — and that's the whole point.
Read the original at Women's Health Magazine.
